My Content Creation Workflow (Start to Publish in 2 Hours)

When I started writing consistently, a single blog post took me a full day. Research, outline, draft, edit, format, publish—each step felt like its own project.

Now I can go from idea to published in about two hours. Here’s the workflow.

Step 1: Capture the Idea (5 minutes)

I keep a running list of content ideas in a simple note. When inspiration hits—usually while I’m doing something else—I jot down the core insight in one sentence.

The key: capture the insight, not just the topic. “Write about AI tools” is useless. “Most people use AI wrong because they don’t iterate on prompts” is a post.

Step 2: Expand with AI (15 minutes)

I take my one-sentence insight and expand it through conversation with Claude. I’ll ask questions like:

• What’s the contrarian take here?
• What are the common objections?
• What’s a concrete example that illustrates this?

By the end, I have a rough structure and several angles to explore.

Step 3: Draft Fast (45 minutes)

I write the first draft quickly, without editing. The goal is to get the ideas out of my head and onto the page. I use the AI conversation as a reference but write in my own voice.

Speed matters here. The longer you spend on a draft, the more precious it becomes—and precious writing is usually bad writing.

Step 4: Edit with Fresh Eyes (30 minutes)

I step away for at least 15 minutes, then come back to edit. I’m looking for:

• Unclear sentences that need simplification
• Sections that don’t earn their place
• Missing transitions between ideas

Step 5: Format and Publish (15 minutes)

Final pass for formatting, add any images or code blocks, write the meta description, and publish.

Two hours, give or take. Repeatable every time.